How to attract customers to your website? The 10 keys to achieve it!

The success of a web page is only possible if its unlimited capacity to convert users into potential customers is used to the maximum.

Competition on the Internet is increasing, so your strategy should focus on getting qualified customers, balancing conversion rates and making every euro invested profitable.

But, how to get a website with which to convert users into customers? We give you the keys to achieve it!

The 10 keys to attract potential customers to your website

It will be useless to plan a strategy if your website does not meet the different requirements that we will mention below. Keep them in mind when preparing the design of your site.

1.- Define the objectives of your page

In every project, do you know what is the key to success? Set your goals.

You must be very clear about what you want to achieve with your website. Do not stay in the “My goal is to make a sale” or “I want them to hire my services.”

No, your goal should be to attract as many users as possible and convert them into potential customers. Therefore, set both short-term and long-term goals.

2.- Prepare the profile of your buyer persona

The buyer persona is the archetype of your ideal customer. In other words, among all the users who could become future customers, they are the ones that interest you the most.

First of all, create a profile of the type of buyer person you are interested in, and prepare the web design, as well as all your strategies, focused on attracting them and converting them into a client.

3.- Focus the design on the user experience

Is there any point in having an attractive website if navigation is a disaster and forces the user to go around a hundred times until they can find what they are looking for? Of course not!

It is vital that the design of your website is focused on the user experience. In short, this should be it; simple, interactive and attractive so that your potential clients decide if they are interested or not in seconds.

4.- The page must be optimized for mobile devices

Mobile phones have become an indispensable tool in our lives. Currently, more than 80% of purchases, consultations or contracting of services are made through these small devices.

Therefore, you have to make sure that your website is optimized so that users can visit it through their mobile phones. This is closely related to what we have mentioned in the previous point; a simple, interactive and striking design.

5.- Watch the loading speed

Do you know why more than 90% of websites fail? Because they believe that the loading speed is not important. When it’s vital to your success.

It is proven that if a website takes more than two seconds to load, users will abandon it. And many of them could be potential customers that you will lose. You have to make the charge of this one less than two seconds! And for this it must be well optimized.

6.- Bet on SEO positioning, especially mobile

When we make a query on Google, which websites do we usually visit? We very rarely go to the second page to see if there is a better fit for our search. The ones that are in the top positions are the ones we usually click on.

Once the design is finished, you have to develop an SEO positioning strategy that allows you to reach the top positions of the search results. Above all, focus on mobile positioning.

As we have mentioned before, it is increasingly common to use the mobile to make a query, make a purchase or hire the services of a professional. For this reason, Google prioritizes websites that are optimized for mobile devices.

If you want to be successful, and attract your buyer persona, keep this in mind.

7.- Create quality content that interests users

The content of your page has to meet two requirements: be interesting for users and be of quality.

In other words; it must respond to your search intent and give you the information clearly. In this way, users will quickly know what you offer them, and why you are the best person to contract your services or buy your products and not the competition.

It is essential that you have a blog where you publish content that may be interesting for your potential customers, thus increasing the traffic to your website. In addition, some publications can be used to make a sale or to hire your services.

8.- Observe your competition, but do not copy it

Why does your competition get such good results with their website? How come customers care so much? If you want to find out, analyze it, observe the data, its strategies…

Look out! This does not mean that you copy everything they do, because what works for them does not have to work for you. The data you obtain will be very useful when developing a strategy with which to offer your customers something unique that your competitors do not have.

9.- Take advantage of social networks

It is true that social networks allow you to strengthen your relationship with users. But do you know that they can also be used to get new customers?

By developing the right strategy, and with interesting posts, your followers can become potential customers. So do not leave them aside and make sure you have an account for your website in the most important ones.

10.- It has a loyalty program

It is common to forget about a user who has already become a customer. In fact, many businesses only remember them when they have not returned to buy in a certain time, or do not renew the contract.

Once you have managed to capture a customer through your website, it is important that they continue to be interested in your products and services. Therefore, you have to be present at all times by maintaining contact, offering them news about your business, sharing updates, and asking for their opinion.

If you want the client to remember you, give them something of value with which to connect with them.

Would you like to get a quality website with which to attract customers? Leave it in the hands of professionals!

Making a web page is easier than it seems. But, what is quality to attract customers? Develop an SEO strategy to reach the top positions in search engines? Carry out effective advertising campaigns? That is already more complicated.

If you don’t feel capable of doing it yourself, or if you believe that the website you have designed is not up to the level of your business, it is time to leave everything in the hands of the experts at Mikksa Network.

And get a quality website with which to attract and capture your buyer persona!