Low cost web pages VS Professional web pages, which is better for your business?

Taking your business to the Internet is the best decision you can make, now, what type of page will you have? low cost or professional?

There are big differences between one design or another, as you can see for yourself below.

The design of the templates

Low cost pages are created with non-customized templates, that is, with standard designs. Something that, in reality, is not negative. The problem is that, surely, there is a competitor in your sector (perhaps dozens) that use the same template, and your pages end up being identical. And this for clients is neither professional nor helps them to differentiate you from your competition.

On the other hand, if you choose to create a premium website, the templates are fully customized, using elements from your industry to make it different from your competitors. It will be a web page customized to your business model.

Optimization

Perhaps one of the advantages of creating a low cost web page for your business is its low cost. However, this means giving up concepts that are essential for a good online strategy. What do we mean? These types of pages are not optimized to appear in search engines, nor do they have professional advice to achieve a presence in Google.

On the other hand, with a professional website you will have access to a large number of strategies. What’s more, you will have advice and presence in the network. The latter, above all, will mark a before and after in your online business.

the mobile version

Did you know that today 90% of searches are done with mobile phones? And that 80% of purchases are made with that little device? This data should make it clear to you how important it will be for your business to have a mobile-friendly website.

However, this is only possible with professional web pages, since the low cost ones do not have an adaptable version for mobile phones.

The customer experience

Every business is different, and it must adapt to customers in order to offer a personalized experience. When preparing the design of a professional web page, it is intended that the navigation is easy for it, as well as that it meets all its needs. And, in the future, changes can always be applied.

With the low cost pages? They are simple, but they do not adapt to the client. What’s more, any changes you have to make in the future will mean a greater investment than paying for a premium website from the beginning.

Plugins and integration with social networks

A niche with a professional design can always implement plugins and codes that help give visibility to the content of the web. On the other hand, for low cost websites there is hardly any room, and the options that exist are limited.

The loading speed, of vital importance

2 seconds, that is the loading time that Internet users support. What happens if your website takes longer than that time to load? That customers abandon it and go to the pages of the competition.

Low-cost pages have so much multimedia content that the loading time increases. Instead, Premium web pages are optimized to avoid this problem, with load times of less than 2 seconds.

How does the use of images affect your page?

Once your new low cost website is delivered to you, it will surely seem very attractive to you. However, it is not practical at all, since it will be a handful of free images, with texts written in a clumsy and hasty way.

On the other hand, premium pages use images that help with the positioning of your website, along with accompanying text that provides valuable information to visitors.

SEO, very important for the positioning of a website

If you have taken the trouble to investigate a little about the positioning of web pages, it is very possible that you have come across the term SEO.

It is of vital importance to achieve that a page is positioned in the search engines. The problem with low cost pages? That they do not focus on SEO, in fact, some do not even use it.

On the other hand, professional web pages use different SEO strategies to rise to the top positions through content such as texts, images, videos and different digital marketing strategies.

Website management

Once your website is received, its management will be in your hands; upload products, launch offer campaigns… And you want everything to be easy to do, right?

This is something that can only be achieved with a premium website. Low-cost pages, unfortunately, are so simple that they can be a real headache if you have little or no computer knowledge.

Protect your brand image

We already mentioned that it was important to bet on a personalized template because that helped you differentiate yourself from the rest of your competitors. Plus, there is another reason: to protect the image of your brand.

If you have a simple niche, lacking in content and that does not contribute anything to your visitors, they will not have a good impression of your brand. On the other hand, if the page is well designed, you give them what they are looking for and, in addition, you provide them with additional information, this will give prestige to your brand.

Remember that for a business, the image is everything, and if it is stained, recovering is very difficult.

Show professionalism to your clients

It is true that a website should be simple; so that customers can easily navigate through it, and find what they are looking for. However, it has to convey a sense of professionalism to them.

And this is something that can only be achieved with a professional website customized for your business. The low-cost ones transmit sloppiness, leaving a bitter taste in your clients who will think that you have one because you feel obligated, but that you don’t take it seriously.

Adaptation to changes

Think that technology is continually evolving, as well as the way in which Internet users interact with your niche. Premium web pages easily adapt to changes, while the others require a lot of work, as they quickly become obsolete.

Low cost web pages VS Professional pages

Are you still not sure which of the two designs you should choose for your business? Let’s do a review:

The disadvantages of low cost pages…

They are cheaper, but the changes you will have to make in the future will cost you a lot of money

• Standard templates are used, which many of your competitors will have.
• They are not optimized.
• It does not have a mobile version.
• It does not offer a personalized customer experience.
• You cannot integrate plugins for social networks or improve the web.
• You do not have professional advice to improve your presence on the Internet.
• The images are free, but they do not help positioning.
• SEO strategies cannot be applied.
• They give a bad image to your company’s brand.
• The loading speed is very slow.
• Difficult to manage for people with little computer knowledge.
• They do not adapt to changes.

The advantages of a premium website…

• They are somewhat more expensive, however, in the long run they are cheaper.
• The templates are personalized, and adapted to your business.
• They are fully optimized.
• It will have a mobile version.
• It is designed in order to offer a personalized experience to your customers.
• Plugins can be added, both for social networks and to improve the web.
• You will be at all times advised by professionals who will help you position your niche in search engines.
• Once the web is received, it is very easy to manage, even if you do not have very high computer skills.
• All the content is prepared to attract the user, using different SEO strategies.
• The charging speed is optimal.
• Convey a sense of professionalism to the user, improving the image of your brand.
• Easy to adapt to changes and new Internet trends.

The decision you must make is clear, don’t you think? Although a low cost page requires a small investment, in the long run it is more expensive than investing from the beginning in a premium website. And, what is worse, it does not guarantee results.

So, if you care about your business, and you want to have an opportunity to gain a foothold in the digital market, don’t think about it, and choose to create a professional website.

If you’re interested in creating a professional website, book your free consultation and we’ll advise you:

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