Positioning in Google Maps: How to improve local positioning

Having a good local positioning on Google Maps is an additional step towards success for some digital businesses, as it helps us improve our visibility and reach a larger number of customers.

For businesses that have a physical store in a specific area, have limited local or international shipping, or offer an exclusive and unique service in a particular zone. In this article, we will explore how we work at Mikksa Network to improve the local positioning of our clients on Google Maps, so that you can reach your target audience.

First of all, we have to manage your business

Having a well-run business is essential to gain visibility and ensure customers can discover you quickly. We must ensure that all details about your business are up to date and accurate, such as hours of availability, contact details and services provided.

Our job also includes making or confirming that your business is properly categorized and registered in the correct area so that we can make it easier for your Page to appear in local searches.

An effective way to better manage your business is to create a Google My Business profile. Thus, we will have the profiles of the clients and a global vision of your business to facilitate its location.

Optimize your Google My Business profile

When it comes to optimizing your online business profile, there are many important aspects that need to be taken into account. This includes the name, category, address, service areas, operating hours, contact number, and website. It’s important to ensure that they are correct and up-to-date so that customers can easily locate you.

In order for your business to be visible, it is essential to include relevant key phrases in your profile. To do this, add all the precise information in the “About” section, such as opening hours, photos and descriptions. It is also important to include words that are associated with your business and sector, to make it easier for customers to find you.

Additionally, it is also important to provide a link to your website. This will allow customers to access more information about your business quickly and easily. Adding a link from your profile to your website can further enhance your online presence.

Finally, it is essential to make sure that your profile is up to date. This includes making sure your opening hours, address, and other details are correct. Keeping your profile up to date and adding relevant keywords will help customers discover your business.

Improve your local classification in your positioning in Google Maps

It is crucial to ensure that customers receive accurate information when they search for your company by verifying and updating your business details, such as address, phone number, business hours, and website, on Google My Business. Moreover, customer reviews have a significant impact on local positioning. The more favorable reviews you have, the higher your local ranking will be.

Another important step is to optimize the name of your business, category, and service areas on Google Maps. By using SEO techniques to incorporate keywords in your business title, it can help you appear when users search for specific terms related to your business. We will keep you up to date on your positioning to analyze how your digital business is working.

Analyzing the positions of your competitors can help you explore the possibilities of local keywords, and to recognize what type of content is most successful.

We then generate quality content that is useful and relevant to local users. Making use of local SEO tools like Moz Local, Bright Local, and Yext can be beneficial in optimizing your local rankings.

Earn reviews to increase visibility

The reviews of our clients will be an essential pillar in our positioning in Google Maps and what will really propel and make our clients choose our business over others.

Having a positive reputation online can give your business an edge over your rivals, as customers are more likely to choose a business with a good rating. The opinions sent to Google Maps provide very valuable information that can be used to improve the service offered. Therefore, it’s important to respond to reviews, both good and bad, as this helps foster a stronger bond between your business and your customers.

We should also encourage customers to leave their reviews, offering rewards such as discounts for them. This way we can reinforce the visibility of the page, in addition to the relationship and satisfaction of the clients themselves.

But with these opinions, false opinions can always appear, sometimes placed directly by our biggest competition to negatively affect our positioning in Google Maps. Luckily, this platform has strict review guidelines, and reviews that violate them will be removed. Therefore, we must be aware of these false and negative reviews and take advantage of dispute resolution services, such as Google My Business, if necessary.

Take into account the keywords for the optimization of the titles

Another important tool for our local positioning on Google Maps is to create concise titles that provide valuable information to users, including keywords related to the services and products offered by the business, and that are specific to your local area.

On the other hand, using keywords that are relevant to the type of business can also be beneficial. For example, using words like “restaurant” or “law firm” can help draw attention to your ad. However, it is important to ensure that the keywords used are relevant and descriptive, as generic or unrelated words can have a negative effect.

Create quality content

To create good content that is of interest to our local customers, we must take into account the following points:

1. Having well-written and engaging content can help increase visibility and trustworthiness, allowing your business to outperform the competition in local searches.
2. It must be unique, relevant and enlightening for the local audience to which it is addressed.
3. Make it easy to understand and include keywords related to the product or service you offer.
4. Make sure it is optimized for indexing and search engine optimization.
5. Analyze and understand the needs of your local audience, locate the queries they are looking for and write content that offers useful answers.
6. Keep content updated frequently to keep it fresh and relevant.
7. Examine the performance of the content through analytics to measure its effectiveness and make the necessary changes.

Track the progress of your positioning on Google Maps

Now that we have optimized your website properly for your positioning in Google Maps, it may seem that our work is over. But it’s not like that. We must monitor their progress, see which strategies are working and which require improvement. We must also analyze your progress against that of your rivals and adjust your strategy as necessary.

To observe how your positioning is working, we use various tools:

• Google Analytics, which helps us monitor website traffic and search engine results.
• Moz Local and Whitespark with which we monitor your local positions.
• Track your reviews on Google Maps, to gain insight into customer sentiment and how it has changed over time.

By tracking all of these metrics, you can identify areas for improvement and adjust your local SEO strategy accordingly.

Research the positions of your competition

At Mikksa Network we also spend time researching the location and score of your competition to adjust and refine your own positioning strategy. To begin researching the positioning of your competitors, you’ll need to identify who your main rivals are. Once you have identified them, you can delve into their browsing software profile and analyze how they have optimized their page.

The SEO tools we use can provide you with valuable information about how your competitors are optimizing pages and which keywords they are targeting. In addition, you can know their ratings, images and other content that they have included in their profile. This way we can improve your own positioning profile and surpass them in the results of local searches.

You can also use the analysis of the competition to detect possible ways of improving your own profile. By seeing what works for your competitors and what doesn’t, you can tweak your own profile to give yourself a competitive advantage. This involves optimizing your page with distinct and relevant content, exploiting the right keywords, and making sure all your profile information is up to date.

Lastly, you should look at your competitors’ positions and rankings in the navigation software over time. This will give you an indication of how your competitors’ strategies are performing and how you can alter your own plan to stay ahead in search engine rankings. Keeping an eye on the progress of your competitors helps us so that our clients can remain competitive in the changing world of positioning.

What local SEO resources do we use to improve your positioning on Google Maps?

For businesses wanting to increase their online visibility in their area, local SEO tools are a must. These tools can be used to optimize the website for local search queries, track performance, and identify local competition.

By optimizing for local keywords, creating mentions, and managing reviews, we ensure that your digital business is visible to the right customers. We track the website’s performance in local search results and evaluate the competition to help your company understand its position in the local market and make necessary adjustments.

Using local SEO tools requires effort and dedication, but it can be tremendously beneficial for businesses. They help refine the website for local search queries, build local citations, and manage reviews.

With this information, we make sure that your digital business is visible to your most relevant customers. Tracking website performance in local search results and competitor analysis can help businesses understand their position in the local market and make necessary changes.

Do you want to improve your local positioning on Google Maps? Contact us!

Improving local positioning in Google requires effort and many times we do not take it into account. But the reward and benefits we get in return are well worth it.

Thanks to Mikksa Network and proper management of your digital business, we can greatly improve your local positioning on Google Maps. On our own website, we offer a Local SEO service where you can gain numerous benefits:

• Attract your local searches.
• Increase the authenticity and closeness of your business to your customers.
• Generate more mobile traffic.
• Get ahead of your competition.

What are you waiting for to make your digital business the favorite option of your closest customers? Contact us and we will be happy to help you!