Types of campaigns in SEM

Search Engine Marketing (SEM) is an essential tool for companies that want to increase their online presence and drive traffic to their websites. One of the most effective ways to achieve this is by creating SEM campaigns strategically designed to target specific audiences. To do this, knowing all the types of SEM campaigns that exist is essential to knowing how to choose which one is the most appropriate for your digital business.

In this article we will see each of them point by point and how we work on them in our digital agency to ensure your success and improve your ROI. Let’s get started!

What types of SEM campaigns are there and which is the best for your digital business?

Many agencies offer SEM services as free gifts and clients trust the results because they are investing money in them. However, precisely because our clients are investing money in them is why we have to analyze more carefully which type of SEM campaign to choose and the best strategy to carry it out.

Next, we will talk about the main types of SEM campaigns that exist, their characteristics, and how they can help your company.

Search Network Campaigns

Search Campaigns are designed to attract an audience with a high purchase intent. By customizing the campaign, we make sure that businesses can reach the right people by seeing the right ads at the right time.

When building a search campaign, it’s critical to select the right keywords. We use tools to identify popular phrases and their search volumes. After that, we develop compelling and attractive copy, including a clear call to action. So, we encourage users to click on the ad.

In general, Search Network Campaigns can be a useful tool for driving traffic and increasing conversions. By creating a successful campaign, businesses can increase their online presence and sales.

Purchasing Network Campaigns

Such a campaign is perfect for e-commerce companies that want to advertise their products on the Google shopping network. Through these initiatives, we make digital business increase your online presence, reach more potential customers and, ultimately, increase your sales. These types of campaigns are especially advantageous for companies that want to promote a wide variety of items.

When setting up a Shopping Campaign, we create segmentation strategies to ensure that ads are seen by the right people. We also use bid strategies to make sure your budget is managed properly and your ad spend is optimised.

Store Network Campaigns have several advantages:

• It allows us to display your products in an attractive way. This makes it easier for customers to view the item before making the purchase.
• We can include details such as prices, ratings, and reviews, which further assists customers in their decision-making process and fosters trust in the product.
• We get your products to reach your target audience and buy it.

Display Network campaigns

Display Network Campaigns are an effective way to complement your SEM strategy and increase the visibility of your brand. This type of campaign Use banners, text ads, and other rich media formats to promote your products or services on a wide network of websites, apps, and videos.

In addition, we have the possibility to personalize your campaigns to reach specific audiences through targeting options such as demographics, interests, locations, and even individual websites or apps. Additionally, optimization features such as remarketing offer the opportunity to target users who have already engaged with your brand.

Taking advantage of the exclusive targeting and optimization options available, we ensure that your ads reach the right people at the right time.

Video campaigns

The video campaigns are a powerful tool for businesses looking to engage with their desired demographic.

With this type of SEM campaign, we can develop compelling video ads that capture the attention of your audience and advance transformations. They are especially effective for companies that want to build brand awareness and engage with customers in a more personal way.

When creating a video campaign, it is essential to remember the different types of video ads that we have at our disposal:

• In-stream ads, which play before, during or after a video on YouTube or on the Google Display Network
• Video discovery ads, which appear in search results or on associated videos on YouTube. T
• Skippable ads, which are short six-second ads that play before a video on YouTube.

By selecting the right type of video ad for your campaign and targeting your audience effectively, you can build a video campaign that generates results and helps grow your business.

Creation of SEM campaigns with Google Ads

Google Ads offers a wide variety of tools and settings to create campaigns that reach the desired demographic group. From keyword research to ad production and optimization, this tool provides all the ingredients for successful SEM campaigns.

At Mikksa Network, with the help of this tool, we have the option to choose from a variety of targeting settings, such as location, language, and device, to ensure that your ads reach the right people at the right time. It also includes comprehensive reporting and analytics tools to monitor the performance of your campaigns and make any necessary adjustments.

Thus, you can create campaigns that fit your budget, goals, and target demographic, helping you maximize return on investment (ROI) and achieve your business objectives.

What advantages do the different types of SEM campaigns provide?

The considerable advantage of SEM strategies is the amplified presence of your brand. By appearing at the top of search engine results pages, your company gains exposure to a wider audience, which can increase brand awareness and consumer trust. This can also lead to higher click-through rates and website traffic, as potential customers are more likely to click on a link that appears at the top of search results.

In addition, SEM campaigns can be tailored to specific demographic groups, locations, or languages, allowing for a more precise approach to reaching your target audience. By building your campaigns around these parameters, you can create a more effective and efficient marketing plan that produces better results for your business.

Another significant benefit of SEM campaigns is the potential for direct sales. By targeting precise keywords that are relevant to your products or services, you can increase the likelihood that potential customers will find your website and make a purchase.

This possibility of direct sales can also be increased by taking advantage of the buying network campaigns available through SEM. By showing your products to potential customers who are already looking for related items, you can increase the chances of making a sale.

Customizing your campaigns to fit your budget, we make sure that your marketing efforts produce a positive return on investment. Considering these advantages, it is evident that SEM campaigns can be a powerful tool for companies looking to expand their reach and reinforce their sales.

Customizing your SEM campaign types to make them successful

Maximizing ROI and ensuring that your ads reach the right audience is essential for successful SEM campaigns. To achieve this, you can customize your campaigns in several ways:

• Location targeting: You can select specific countries, regions, cities, or even postal codes to ensure that your ads are only shown to those interested in your product or service.
• Language: Creating ads in the native language of your target audience makes them more relevant and increases the probability of clicks.
• Device Personalization: Optimizing your ads for desktop, mobile, or both.
• Keyword targeting: Grouping ads based on specific keywords and selecting match types such as broad match, phrase match, or exact match will ensure that your ads are only seen by those searching for relevant terms.
• Daily budget and bid adjustments: This will help you avoid overspending and get the most out of your campaigns. These strategies will allow you to get the results you want and maximize your return on investment.

We analyze the return on investment of the types of SEM campaigns and supervise their operation

When it comes to the different types of SEM campaigns, ROI can be determined by contrasting the costs of running the campaign with the revenue produced by it.

To get an accurate ROI assessment, it is essential to monitor and measure the results of each campaign. This includes tracking website visits, ad clicks, and conversions. By studying the ROI of SEM campaigns, companies can identify which campaigns are profitable and which require modification.

To improve the ROI of SEM campaigns, our agency customize campaigns to meet your specific goals. For example, if the goal of the campaign is to increase website traffic, ROI can be calculated by dividing the revenue produced by the campaign by the cost of running it. On the other hand, if the goal of the campaign is to increase direct sales, the ROI can be calculated by dividing the total revenue generated by the campaign by the total cost of running it.

By designating specific goals for each campaign, companies can ensure they get the most out of their SEM investments. Additionally, companies must constantly evaluate and adjust their SEM campaigns to ensure they meet their goals and produce positive ROI.

Do you want us to help you choose the best types of SEM campaigns for your business? Contact us!

In our digital agency, since you are investing money to promote and raise awareness for your business, we want to help ensure that your investment pays off.

If you have doubts about which is the best type of SEM campaign for your company and want to keep it monitored to ensure its success, we will take care of it.

On our page, you will find a SEM Service section with all the details about what we work on and our methodology and objectives. If it convinces you, you can contact us, schedule a consultancy and we will take care of studying your digital business to get the most profitability.

At Mikksa Network, we will value your campaigns and your company.