What is ChatGPT and how to use it in your SEO strategy?

In recent days there is talk about ChatGPT and all its benefits for the SEO sector. The experts have already worked with this interesting tool and given their first evaluations.

But, the most important thing is, can it really help you in your SEO strategy? Find out throughout this article.

What is ChatGPT?

Before getting into the matter, what is Chat GPT? Well, it should be clear that it is not machine learning like traditional chatbots.

It is an Artificial Intelligence that, as its name indicates, is a Chat system based on the GPT-3 Artificial Intelligence language model developed by OpenAi.

With more than 175 million parameters, it is capable of understanding words and giving an answer accordingly, even complete conversations. A tool that can translate, write content and even write programming code.

How does ChatGPT work?

For its development, the engineers at OpenAI included a system with 570 GB of Internet data, representing over 300 billion words from various languages.

Like all AI, the system optimizes itself, learning with every conversation and use, improving its responsiveness.

The advantages of using ChatGPT

Can a system that is still learning be useful? The truth is that yes, since analyzing it in depth, it would offer all these advantages:

• Generation of coherent and natural responses: The AI can perfectly mimic human language, making it highly effective in answering user questions when they have any doubts regarding a product or service.
  Flexibility: It can be used in a wide variety of areas, contexts and tasks, from answering simple questions to creating content for a web page.
  Context understanding: To support a conversation, ChatGPT stores all the interactions it has with users. This allows you to understand, little by little, the different contexts of a conversation, to give an answer according to the message received.
  Quick response: We cannot be aware of user questions 24 hours a day. However, this tool can respond naturally and effectively to any message.
  Improves accuracy in search processes: AI not only understands the context of searches, it also takes into account the user’s intention. In this way, it can be more precise when it comes to displaying information.
  Easy to implement: It is quite easy to incorporate it into the different tasks that you can carry out in your business.

How to use ChatGPT for your SEO strategy

You already understand how it works and all the advantages of using it. Now let’s go to the most important thing: Can it help you strengthen your SEO strategy?

These are the uses you could give it:

Research and analyze keywords

ChatGPT is not a keyword search engine to use, but if you write the target keywords, you can request the related ones.

The AI will generate a list with these Keywords, based on its understanding of the search results.

Group keywords based on search intent

If you have defined the keyword structure well, the AI can create groups of Keywords, grouping them by search intent.

Create content

Writing the content of a website is one of the most laborious tasks, and there is not always time for it to be of quality or add value to the user.

ChatGPT can generate content quickly, based on the keywords you indicate, in a matter of minutes.

Create Schema

In case you didn’t know, schemas help Google better understand a web page, in turn facilitating rich snippets in organic search results.

Instead of using a random generator, with AI you will be able to create the schemas effectively, based on the search intent of the users.

Create a list of frequently asked questions

Creating a list of frequently asked questions can help drive traffic as you address the most basic questions users have, and they may appear in Google snippets.

So asking the AI to create the most frequently asked questions for you, on a specific topic, will be very useful.

Generation of titles and meta descriptions

Don’t you know that writing is such a small space? ChatGPT can do this work for you, optimizing them based on the main keyword.

Create hreflang tags

Although still in testing, you can use its code generation feature to obtain HTML code, including hreflang, to manage your international SEO.

The disadvantages of using ChatGPT in your SEO strategy

Despite being one of the most promising tools of the present, it is still in its early stages, and that means it has certain disadvantages that you should take into account:

• Write the content taking into account the keywords, but not their value.
• It does not serve to optimize the work of other people.
• You can make several mistakes when writing the content, so you need constant supervision.
• Sometimes, the keywords may not be entirely related to the topic you were looking for.
• It can leak personal information from the company, since it is not yet fully polished when it comes to “data protection”.
• Your answers may not be concise until you’ve learned a bit more.

Leave your SEO strategy in the hands of professionals

It may still be a little early to start using this tool, although it can help you lighten some work.

But for now, it is better to leave the SEO strategy of your business in the hands of professionals. At Mikksa Network we will design a strategy thought of the needs of your business, which will not only attract traffic to your website, it will guarantee results in a very short time.