What is the Breadcrumb Web and how do we take advantage of it in your SEO strategy?

The Breadcrumb Web is a type of secondary navigation scheme that visually indicates the user’s location within the hierarchy of a website. This tool is crucial in any SEO strategy that helps users find their way around a website.

In this article, we’ll explain the Breadcrumb Web concept, its goals, best practices, benefits, and origin, to help you understand their importance and how they can improve your website’s user experience.

What are web breadcrumbs and why are they so important?

This type of secondary schema helps visitors understand their current place in the website hierarchy. They are usually placed at the top of a page, providing an easy-to-follow trail that can be taken to explore other parts of the website.

Clicking on a link using the Breadcrumb Web will take users to the appropriate page or section. This feature is especially useful for sites that have a lot of content and hierarchically structured pages., so that people can easily identify their current location and quickly return to the home page or another level of the website.

Breadcrumb Webs are a visual aid for navigation that work as a complement to the main menu. These small text links are smaller and have a different font size than other links on the page. This secondary navigation system is designed to provide a more pleasant user experience.

The curious origin of the term “Breadcrumb Web”

The term Breadcrumb Web encompasses a captivating story that dates back to the 19th century. Its origin comes from the beloved German fairy tale of Hansel and Gretel, in which two siblings, lost in the forest, use breadcrumbs to form a path back to their home (Breadcrumb, in English, means “breadcrumbs”). Subsequently, this term was implemented in the computer industry to describe a navigation tool that helps users retrace their steps back to the home page or a previous level of a website.

Today, the Breadcrumb Web is an essential tool for web designers and developers who want to create sites that are easy to navigate and understand. Although this term may sound outdated, its origin story shows the fundamental role that navigation tools play in helping users find their way through digital spaces. It’s a lovely reminder of how stories and human experiences can shape the language and design of technology.

SEO breadcrumbing

What objectives does it bring to the navigation of our digital business?

The main objective of incorporating a Breadcrumb Web into your online page is to improve the user experience by providing efficient navigation. How do we achieve this in our digital agency? Fulfilling the following aspects:

  • We provide users with a direct and concise way to locate themselves within the structure of the site and make it easy for them to navigate through it.
  • We provide a visual representation of the user’s position within the website in order to reduce nuisance and increase overall usability.
  • We improve the structure of internal links and we build a system that helps search engines better understand the structure of your site. So we got a proper indexing and ranking in search engines.
  • We offer the opportunity to link to related company content, helping users discover new content and explore the website in an organized way.

Breadcrumb web as a secondary navigation system

Breadcrumb Web, as a secondary navigation system, provides a great additional help to the main menu, allowing users to orient themselves within the site. hierarchically.

This tool is not intended to replace the main navigation menu. Rather, they should be used in conjunction with it, to help users navigate a website more efficiently. The main navigation menu must remain the primary method of navigating the website.

Incorporating breadcrumbs as a secondary navigation system can be advantageous for several reasons:

  • They make it easy to move up the website hierarchy without the need for the main navigation menu.
  • It helps users understand the structure of the site and discern their location, enhancing the user experience and reducing frustration when not finding what they are looking for. This, we avoid many more abandonments and we improve the traffic on your page much more.

When building the Breadcrumb Web of a digital business as a secondary navigation system, we keep in mind some best practices.

  • They must be clear and concise, using easily understandable language.
  • They must be visually distinguishable from the other links on the page, while remaining unobtrusive.
  • They should be designed to be compatible with the overall layout and aesthetics of the site, so they don’t look out of place.

secondary browser breadcrumb web

What practices do we use to use this tool?

When it comes to creating a Web Breadcrumb for the businesses we work with, there are several top-notch methods to consider.

Above all, it is essential to ensure that they are clearly visible and easy to perceive.. Doing so involves choosing an appropriate font size, color, and position on the page. In addition, it is recommended include a separator between each one to facilitate their identification.

Another notable practice is applying descriptive labels. To do so, it’s best to avoid generic labels such as “home” or “products” and instead incorporate more precise labels that accurately describe the content of that page. For example, instead of products, it would be more appropriate to use men’s shoes or women’s dresses depending on the content of the page.

Finally, it is essential to ensure that the entire structure of the Breadcrumb Web is consistent and logical.. To do this, you must follow a clear hierarchy for the pages of your website and ensure that the breadcrumbs accurately reflect that structure.

By following these best practices, we create a Web Breadcrumb that enhances the user experience and helps navigate your website more efficiently.

What are the main advantages of the Breadcrumb Web?

The Breadcrumb Web bring a large number of advantages to any page, whatever the format. The most prominent are:

  1. Improves user experience: Breadcrumbs allow users to know which section of the page they are in and how they got there, improving the user experience by making navigation more intuitive.
  2. Easy navigation: They make it easier for users to navigate the site and find the information they are looking for. This is especially useful on sites with a large amount of content.
  3. Improve SEO: Helps improve SEO by making pages easier to find and navigate for search engines. They can also provide useful information for Google Featured Snippets.
  4. Increase user time on site: By making navigation easier and improving the user experience, Breadcrumbs can increase the time users spend on the site.
  5. Provides additional information: In addition to indicating the user’s location in the site’s structure, Breadcrumbs can also provide additional information such as the name of the category or tag being viewed.
  6. Integrates easily into WordPress: There are several Breadcrumb plugins available for WordPress that make it easy to add this feature to any WordPress website.

advantages breadcrumb web

At Mikksa Network we create an ideal Breadcrumb Web adapted to your digital business

Now that you have discovered the great utility that the Breadcrumb Web contains for your digital business, we want to give you great news. At Mikksa Network, when creating and improving your website, we use this tool to provide you with the best Breadcrumb Web!

All the digital businesses we work with are specially designed to give your users the best experience so they always want to come back. For this reason, a correct and well-optimized Breadcrumb Web is an ideal resource, so that they can always find what they are looking for easily and simply.

If you want to create or improve your web page, we offer you a suitable Web Design and Development service in which we will work on the best Breadcrumb Web for your company.

Contact us and we will be happy to help you!

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