Artificial Intelligence in SEO: Advantages and Disadvantages

Appearing among the top positions in search engines should be the main objective of any SEO strategy because, if your website doesn’t appear, you would be losing valuable traffic.

In recent months, many professionals in the industry have started testing AI for SEO, verifying and analyzing how its use affects the traffic to their websites. Is it a tool that you can use and save work or, on the contrary, should you discard it?

What is an AI?

Until not long ago, the term Artificial Intelligence (AI) was something that was related to Science Fiction. However, recently, various websites and applications have emerged that allow the generation of images, videos, and even content for web pages using this unique tool.

The term refers to different technologies, including machine learning, computer vision, and natural language processing, that learn and develop new skills as they are used.

Their goal is to perform cognitive tasks better and faster than a human being, making our lives and work easier. In some positions, the use of AI has already been chosen, in fact some businesses have seen their income increase between 6-10% for using it.

The advantages of using artificial intelligence in SEO

In SEO, Artificial Intelligence is perfect for automated processes or predictive responses, presenting the following advantages:

• By indicating the keywords, the AI accommodates the content in the theme that you want to develop.
• By using it to create content, it takes less time to prepare.
• They are designed for speed and efficiency.
• Help in rewriting, serving to generate ideas for the content of your website.

How can Artificial Intelligence help in your SEO strategy?

Technology may be very green, but 6 ways have already been determined in which using Artificial Intelligence you can improve your SEO strategy:

Discover positioning opportunities

Finding and discovering new opportunity keywords, or a positioning opportunity in an untapped sector, is one of the most important aspects of SEO.

In this aspect, AI can be quite useful, since it will take care of searching for you for possible keywords, or business opportunities, that could be very interesting for your company.

content creation

Once you have developed your content plan, what is the next step? Redact it. And unfortunately, that is something that would take you a long time.

In this aspect, AI is perfect for writing the content of your web page. While it is true that this technology is still quite “green” in this aspect, as it relies on the content of other web pages to generate new content, there is a risk of being penalized by Google for plagiarism. You should be especially careful with this point and review all the generated content.

Optimize content

Related to the above, sometimes you will have to optimize the content by expanding it with new keywords or adapting it to the users’ new search intentions.

Can AI help you in this task? Of course, with it you can find new opportunity keywords and generate new content to incorporate it into the old one.

However, as we mentioned in the previous point, you should review it and make sure that it is not plagiarism.

Optimize for voice search

Today, about 60% of users use voice search to quickly access the content that interests them.

In SEO, this is known as VSEO, and it has become an aspect that can no longer be ignored if you want to be among the top positions.

According to analysts, in the coming years more than 8 million voice searches will be carried out, so it is advisable to anticipate the change so that the web page is prepared.

Scale positions

The manual work that has to be done in SEO can be very tedious, heavy and long. In this regard, the AI can lighten the load a bit, taking care of certain tasks such as:

• The audit of a website.
• Content optimization.
• Fix duplicate content issues.
• These processes, which are so slow and mundane, can be performed by AI in a matter of a few minutes.

User experience

As you already know, one of the most important aspects when designing a web page is to guarantee a good user experience when using it.

Search engines, when displaying results, make sure that:

• The content is relevant and authoritative.
• The pages have an appropriate structure.
• Navigation is easy.
• The charging speed is optimal.
• The website is optimized for mobile.

How do you know if your website meets all the requirements? Today there are many Artificial Intelligence SEO tools that simulate the experience of a user, giving you a complete analysis and aspects to improve.

The disadvantages of using AI in SEO

The idea of saving work can be attractive, but you have to be very careful, since, currently, the use of Artificial Intelligence in SEO has many disadvantages:

• Plagiarism of content: The AI writes the content based on others it finds on the Internet, in other words, they are not 100% original and you run the risk of being penalized for plagiarism.
• Limited tool: It is based on pre-existing content, so it does not contribute new ideas.
• There is no quality control: Even if the text is written quickly, there are no guarantees that it is grammatically or structurally well written. So it will require time to correct and edit. In addition, you may notice inconsistencies in the content, such as changes in tone or that what the sentence says does not make any sense.
• The best tools are paid: Currently, the best AI tools for SEO are paid, and each one is different, so the quality and sophistication can be very different.
• Content Errors: You may tell the AI to write content on a certain topic, but it ends up writing on a completely different topic by confusing keywords.
• Poor positioning: At the moment Google does not take into account the content prepared by Artificial Intelligence for positioning, so you would be wasting time using this tool.

Guarantee the positioning of your website with Mikksa Network

It may be that in the not too distant future, all SEO agencies will turn to Artificial Intelligence to reduce the work pressure on certain tasks.

Today, it is not worth it, since it does not guarantee real results, and resorting to it has more drawbacks than advantages for your website.

Don’t gamble with your business. If you really want to climb the ranks, and appear in the first search results, leave it in the hands of experts like the professionals at Mikksa Network.