Write a text optimized for SEO

When you’re going to write content for any website, you’ll clearly be very concerned about SEO, since your goal will be to have your website rank ahead of all others.

That doesn’t mean you have to overlook the process of properly writing the content for your website because you could end up being penalized by Google if you make some serious mistakes. So, we are going to give you a series of tips on how to write content for SEO.

Obviously, if you are going to start writing the content for your web space, we understand that you already have a list of the ideal keywords for said text, right? If this is not the case, it is essential that you do keyword research first. Otherwise, it is possible that what you write is useless.

SEO optimized but original content

The contents of any web page must always be original. You can collect information for an article from different sources, and then transform it into concepts that help you write from scratch.

Never use the cut-paste, because Google is not stupid, and they will quickly realize if the content you have is identical to another website. Even if it is the same, write it in a different way.

Always keep your target in mind

The way in which the content of the article is written will depend on what type of target you have. If you have a website dedicated to primary education, will it be the same as if it were a website about legal rights?

Of course not. The language, technicalities and focus of each text will always depend on who your potential users are. And you always have to give information that is relevant to whoever enters your website. For example, if you have a website about coloring pages, you must explain why it is beneficial to paint at the same time that you seek to attract children with something that captures their attention.

If you don’t do all this, you could have a high bounce rate and that could penalize you when it comes to positioning yourself in Google searches.

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Texts that are relevant

Just because you have many texts on the web does not mean that you will appear in the top positions. You must create texts that provide as much information as possible, while being relevant and adding value compared to other sites of the same style.

Sometimes it is better to write just a couple of texts a month instead of posting every day. The saying goes: less is more.

Be careful with the length of the text

The texts have to be rich in content, but they don’t have to be too short or too long. Ideally they have more than 200 words, and depending on the content, they have one extension or another.

Now, if the text does not have much content, it is better to make a short and direct text instead of a long one with “a lot of straw” that is useless. Do not think that this will not negatively affect the SEO of your page.

Remember to always be aware of the keywords

How to write content for SEO is based, among other things, on knowing how to use the keywords that have to be in the text. For example, the closer to the beginning they are, the more important it is for positioning (must be among the first 100 words).

Make sure you do a good keyword research to find the keywords that are useful for you, both to attract the potential target and for positioning.

Write a semantic text

If you repeat a keyword too much, that will negatively affect you for SEO, so you have to use synonyms, as well as variations of the same expression. This will help the text to be natural, and richer because the same keyword or phrase will not be repeated every two by three.

Be careful with spelling

Google penalizes poorly written content, and users hate it even more. Although we live in the age of abbreviations and colloquial language, you have to review your text at all times to avoid grammatical, syntactic or spelling errors.

Use techniques to make your text more beautiful

There are ways to make the text look more attractive to users who enter your website, such as the use of bold to emphasize the information that is most important. This will make the user focus on a specific point in the text, because the most relevant information will be there for him.

The use of hyperlinks in your texts is also important. You may have other text that is related to what you are typing, or may give the user new information. So you must enter a hyperlink to said text, which can be on your website or another. For example, if you write a text related to the world of art, and you talk about a piece that is in a museum, you can put a link to the website of that museum.

Never mix the content

If you mix the content in the text, the only thing you will achieve is to confuse the user, and turn your text into a tornado of nonsense.

For example, if you are going to write a text about the best places to visit in Madrid, does it make sense to talk about Barcelona? You can make some comparative mention, but nothing to start writing a whole paragraph that talks about a place in another city. Focus at all times on writing about the topic you are writing.

Keep SEO in mind when writing, but take your liberty

There is nothing wrong with writing SEO-optimized content. However, this is a big problem, because at all times you are going to keep in mind the SEO rules to write your text. And this can make your text end up meaningless.

So, our advice is that you first write the text with total freedom, forgetting about SEO for a moment. This does not mean that you forget the technical aspect and the type of content that you must offer. Just don’t worry about whether “you have put such a keyword, or it is repeated a lot…”

All this you can check and correct later. After all, the last step will be to correct the text to find possible errors, or not? You can change the keywords, some phrases…

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