How to make a good pitch, the 5 steps you have to follow!

Are you thinking of launching a new product on the market? A service? Don’t worry, it’s normal to have doubts because you don’t know how the market will react. However, we are going to reveal to you how to make a successful launch so that you can achieve success!

You must have a transformative product or service

“What is a transformative product or service?”, you may be wondering. Actually, it is not that it is something concrete or special. The term transformative refers to the idea that what you are going to offer creates a need in people and makes them “transform,” feeling that they cannot be at ease until they have that product.

Can this be applied to any type of product? Of course, as long as you know how to sell it the right way to create that need in your potential products, so that they want to have it at all costs.

The 3 basic stages of a launch

We could say that, within the entire process to launch a product, or service, to the market, it can be summarized in 3 basic stages:

Recruitment phase

Initial period in which all your efforts are focused on causing the maximum impact on the maximum number of people possible, so that they know about the existence of your product or service. In other words, the main objective is to arouse the potential interest of the client.

Warm-up phase

We have already aroused the interest of the user, what should we do now? Feed this interest with valuable free content, which helps position us as a reference for those to whom we are going to sell in the last phase. In other words, we earn the trust and professional respect of our potential clients.

Conversion phase

The last phase is also called the sales phase. We have awakened and captured the user’s interest, positioning ourselves as a reference for them… So now it’s time to fulfill our main objective: achieving the sale!

If the other two phases have been worked well previously, it is, in reality, it will complete itself without us having to do anything.

How to make a good throw, in 5 very simple steps!

Surely you know the theory, but how do you put everything into practice? Well, in total there are 5 steps to complete when launching a new product/service. Are you ready to discover them?

Define the product and the target audience

In any launch strategy, it is important to have a clear understanding of various aspects related to the product or service, as well as the target audience, as it will determine a significant portion of the steps we are going to take. Basically you have to do two things:

• Define as clearly and specifically as possible, that is, what is the promise of your product. As we have said before, the person will not buy any product, but only the one that makes them feel a transformation associated with it.
• Analyze even the smallest detail of your target audience, which is known by the term avatar. You need to have a good understanding of your potential customers; where to find them, what interests them, what problems they have, and how your product can solve those problems. Additionally, you should be familiar with the type of language they use.

You especially have to emphasize the second part, because if you don’t delve into these details, you can end up developing an empty strategy, meaningless for whoever wants to buy you.

Create a Product Launch Ad Campaign

In any good launch it is very important to make an effort in the acquisition phase, because that is how you are going to ensure a good sale. Everything that you will do in the following steps will be aimed at the audience that you have defined in the previous step.

Now, what kind of advertising campaign can you carry out? It all depends on your target audience. What about young people? It uses informal language and the most popular social networks like Instagram. Middle-aged people? You might be interested in social networks such as Facebook and send a powerful message that resonates with them.

Prepare the pre-launch of your product

We could say that the third step is linked to the previous one, since you are preparing your customers to be aware of your product.

This is where you will really capture the attention of your potential customers, and for this you will use advertising campaigns, as well as different social networks. How? Gradually reveal new product images, inform about its features every other week, create test videos showcasing your product or the results of the services you offer… This will help in “transforming” your potential customers over time.

Arouse even more interest with some incentive

When a new product or service is launched on the market, it is difficult to arouse interest. However, at the beginning we have told you that you can succeed even with the most everyday product, as long as you manage to capture the attention of your potential customers.

As? For example, offering some incentive. Give something as a gift to those who buy it on the first day, that is limited and can only reach a certain number of people. With this, you will create a need in your potential customers, even if your product/service is nothing new in the market.

It’s time to close the sale!

And finally, we come to the last step where you have to close the sale. If you have done everything that we have mentioned in the previous steps correctly, all your potential customers will make the purchase automatically.

Remember: you must have been original, clear and, above all, have generated a need in the client, so that they want your product at all costs. You already know how to make a good launch and that your new product or service will be successful!